Monday, January 14, 2008

Our competitors' TV ads




A couple observations:

Their ads are based wholly on emotion.

The ads are personal and allow people to get to know the candidate

The ads blatantly lie about their proposed policies being good for America.

The ads try to convince the viewer that their candidate is trustworthy and competent based on the short speech they give promoting themselves, or by citing an anecdotal story that demonstrates their candidate's superior character.

Our campaign's TV ads in comparison:

Some observations:

All the ads but the last one appeal mostly to the intellect. They try to convince the viewer that Ron Paul is right on the over-arching issues.

Ironically, the competitors are trying to create a cult of personality, while Ron Paul's ads try to convince the viewer that his proposals are the right ones.

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